Staff Reporters
Sep 30, 2019

Photos: G-Star Raw's experiential show pulls out all the stops

An audio-visual feast to celebrate the brand's 30th anniversary.

Last week, Dutch denim brand G-Star Raw staged a sensorial 30th anniversary fashion show in Shanghai. Some of the highlights of the show was an aircraft on stage and dance performances. And there weren't just clothes on display – there were also denim bicycles, sleds, canoes, and more. The show was created and produced by AUDITOIRE Asia. 

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

Apple leads as US dominates Kantar's Top 100 Global ...

As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.

2 hours ago

Microsoft to retire Xandr DSP in favour of an ...

After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.

2 hours ago

Arthur Sadoun calls for ‘different approach’ at ...

Publicis CEO says Lions festival should not just be about 'AI theory' or 'celebrating creativity for its own sake', given the toughest conditions since the pandemic.

20 hours ago

Japan drives Dentsu’s modest Q1 growth, APAC and ...

CXM struggles with double-digit declines globally, while media services provide steady growth.