Sebastian Vettel races celebrities in Shanghai for Infiniti
Four-time F1 champion Sebastian Vettel exchanged his usual ride for an Infiniti Q50 yesterday in Shanghai, taking part in a celebrity race for the car's China launch. The Infiniti Red Bull Racing team driver, who also serves as Infiniti’s 'director of performance', is in town for this weekend's Shanghai Grand Prix. Vettel raced against movie star Jimmy Lin, snooker player Pan Xiaoting and businessman Yao Jinbo, as well as two contest winners.
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