Marketing
Nov 12, 2013

Tiger Street Football concludes with finals in Vietnam

Tiger Beer concluded its 2013 Tiger Street Football tournament Monday night in Ho Chi Minh City. Organised with Fox Sports, the tournament visited seven cities across Asia starting in March and involved more than 10,000 players (1,500 teams). The finals event, presided over by official Tournament Ambassador and Italian football legend Fabio Cannavaro, also included a variety of entertainment performances. A local side won the tournament's grand prize of US$30,000.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

The untapped potential of OTT for Singapore marketers

1 The untapped potential of OTT for Singapore marketers

Unilever CEO: 'Spend on social will jump from 30% to 50%'

2 Unilever CEO: 'Spend on social will jump from 30% to 50%'

Why so many are leaving adland to embark on 'solopreneurship'

3 Why so many are leaving adland to embark on 'solopreneurship'

HSBC’s CMO on using Hong Kong as a backdrop to storytelling

4 HSBC’s CMO on using Hong Kong as a backdrop to storytelling

Havas and Moonfolks form media alliance in Indonesia

5 Havas and Moonfolks form media alliance in Indonesia

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

6 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Coca-Cola media business contract lies between Publicis and WPP

7 Coca-Cola media business contract lies between Publicis and WPP

WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

8 WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint

9 Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint

Too old for the party, too young to leave—the paradox of middle age in advertising

10 Too old for the party, too young to leave—the paradox of middle age in advertising

Related Articles

'You Never Roar Alone': Tiger Beer's global brand director on the new repositioning
Dec 3, 2024
Nikita Mishra

'You Never Roar Alone': Tiger Beer's global brand ...

Tiger Beer launches beer-infused ‘summer puffer’— because practicality in fashion is overrated
Sep 19, 2023
Ad Nut

Tiger Beer launches beer-infused ‘summer puffer’— ...

Son Heung-Min chooses ‘boldness’ in Tiger Beer campaign
Aug 12, 2022
Staff Reporters

Son Heung-Min chooses ‘boldness’ in Tiger Beer ...

Locked out of bars, how Heineken and Tiger Beer are adapting during COVID-19
Apr 30, 2020
Robert Sawatzky

Locked out of bars, how Heineken and Tiger Beer are ...

Just Published

Documentary on McCann copywriter Ilon Specht makes global streaming debut
1 day ago
Eric Berger

Documentary on McCann copywriter Ilon Specht makes ...

Specht is behind the iconic L’Oréal slogan, ‘Because I’m Worth It’ created during the ‘Mad Men’ era.

Why it's a great time to be an indie right now
1 day ago
James Connelly

Why it's a great time to be an indie right now

Brands are searching for faster, nimble agencies that really understand the nuances of cultural behaviour.

Publicis scoops Coca-Cola media in North America
1 day ago
Lucy Shelley

Publicis scoops Coca-Cola media in North America

WPP has lost the account after a closed review.

A tale of two holding companies: WPP and Publicis
The Information
1 day ago
Cecilia Garzella

A tale of two holding companies: WPP and Publicis

WPP’s loss of the Coca-Cola North America media biz to Publicis is a wake-up call for the former to beef up its media capabilities.