adtech
Google adds new asset testing to PMax to improve campaign performance
The tech giant has also launched other creative capabilities that can help advertisers better target audiences through AI recommendations and testing.
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Amazon Advertising boss on ad tiers: 'I don’t think about the competition'
One year on from the debut of Prime Video Ads, how has the streaming service fared in the media landscape?
What Chrome’s potential spin-off means for browsers and the ad ecosystem
As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.
Controversial new Meta tool optimises campaign performance without notifying advertisers
The 'automatic adjustments’ feature is designed to increase efficiency, but advertisers could fear losing control over their campaigns.
Haleon debuts AI-powered screener to make advertising more inclusive
Haleon’s pilot run of the screener analysed 1,500 pieces of creative for the Panadol pain relief brand across nine markets.
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Google announces additional AI-powered PMax updates for peak season
The adtech giant hopes to support its advertisers as they navigate the ‘golden quarter’ with the introduction of enhanced asset testing, video performance and campaign management tools.
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