adtech
Controversial new Meta tool optimises campaign performance without notifying advertisers
The 'automatic adjustments’ feature is designed to increase efficiency, but advertisers could fear losing control over their campaigns.
Haleon debuts AI-powered screener to make advertising more inclusive
Haleon’s pilot run of the screener analysed 1,500 pieces of creative for the Panadol pain relief brand across nine markets.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Google announces additional AI-powered PMax updates for peak season
The adtech giant hopes to support its advertisers as they navigate the ‘golden quarter’ with the introduction of enhanced asset testing, video performance and campaign management tools.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The contentious future of ID bridging in digital advertising
As ID bridging gains traction as a potential replacement for third-party cookies, concerns over transparency, privacy, and fraud risk are mounting within the industry. Campaign explores.
.jpeg&h=268&w=401&q=100&v=20170226&c=1)
Five key takeaways from Google's defense against the DOJ
As the industry awaits the closing arguments of the DOJ's lawsuit against Google on November 25, Campaign looks at the tech giant's defense strategy throughout the trial.
What CMOs can learn from the fight against Google’s adtech dominance
The DOJ is taking on Google. Bench Media's Ori Gold writes why marketing and CMOs can't ignore this fight.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
