ageism
Generation Greytt: The trillion-dollar market that brands continue to ignore
Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.
The silent exit: Why ageism in advertising continues to force out senior talent
As adland grapples with an ageing workforce, a new study by the Experience Advocacy Taskforce reveals the exodus of seasoned professionals, driven by age bias and structural challenges.
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Not dead yet: Is it time for brands to invest more in the over 50s?
Age should be seen as a creative asset, not a hindrance to new thinking, Hot Pickle's Rupert Pick writes.
The future is silver: Why it's time we ushered in a post-ageism era in marketing
From youth-obsessed campaigns to AI-generated biases against older generations, it's time brands stopped ignoring the untapped potential of ageing audiences, TSLA's Ludovica Damonte opines.
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Singaporean 'boomers' defy prejudices against ageing in touching campaign
'Break The Silver Ceiling' is all about breaking boundaries and shattering pre-conceived notions to shift cultural attitudes towards ageing and seniors.
Over-60s make up just 4% of people in global ads
Brands are overlooking a lucrative audience, according to CreativeX.
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