The marketing communications industry is obsessed by youth. We regularly celebrate our industry's rising stars, and we see it in nearly every brand campaign or initiative designed to engage Gen Z or Gen Alpha as an investment in the future.
As such, it’s easy to lose sight of those with extended service and contribution to the industry, especially if they have moved on from executive positions. But the truth is, it is largely the 50+ with their experience, confidence and capabilities who are building the new world of communications.
We've heard this loud and clear from our subscribers and industry constituency. While Campaign has, and will continue to strongly advocate for greater diversity, equity and inclusion across the marcomms universe and has often covered issues like ageism within it, we recognise the need for a recognition list for older professionals in our workforce who are actively dispelling the stereotypes of being out of step, but to the contrary are leading the pace.
Our inaugural 50 over 50 list is not a celebration of status. We are looking for those who have not merely excelled in their field, but those who continue to actively show strong leadership and innovation that is driving the industry forward. Achievement and accomplishments count, but we are also seeking proven mentorship, governance and leadership skills that enable and drive others toward similar achievements and accomplishments that matter.
These are not industry veterans heading for the exits, looking for a final note to their swan songs. They’re actively innovating, building new products, companies and cultures to improve on what’s been done in the past. This list will celebrate entrepreneurship, drive, tenacity and a willingness to start afresh, while sharing their valuable skills and experience with others to navigate more effectively.
It is time we abandoned outmoded stereotypes of our most experienced industry contributors and recognise their ongoing efforts to build a new future.
Judging process
The judging process will be conducted in two rigorous rounds. Entries will be evaluated by an external jury panel comprising industry experts from diverse sectors such as finance, retail, luxury, media, and marketing. Following this thorough assessment, Campaign’s senior editorial member/s will review the entries to confirm the winners.
Stay tuned for the announcement of our esteemed jury panel.
We would like to let you know that judges reserve the right to raise queries regarding the information provided. Any entry found to contain inaccurate or misleading claims will be disqualified. Entries disqualified due to incorrect information or misconduct will not be eligible for a refund.
Key dates and entry fee
Mark your calendars! Here are the key deadlines for participation:
| Early-bird deadline | 11 February 2025 (Tuesday) | HK$2,800 |
| Standard entry deadline | 3 March 2025 (Monday) | HK$3,000 |
| Final Entry deadline | 11 March 2025 (Tuesday) | HK$3,200 |
| Winners announcement | 29 April 2025 (Tuesday) | |
All entry deadlines close at 6 PM Hong Kong time (UTC/GMT+8). Payment will be made in HKD at the time of submission. A separate fee applies for each entry.
Who should enter?
This initiative is open to marcomms professionals across the Asia-Pacific region who meet the following criteria:
- Location: Nominees must be based in the Asia-Pacific region, including Australia and New Zealand.
- Industry: The nominee must work in an industry directly related to advertising, marketing, or communications. Eligible roles include those at brands, agencies, media companies, technology firms, startups, or event companies.
- Age: Nominees must be 50 or over as of Tuesday, 11 March 2025 (born on or before 11 March 1975).
- Eligibility period: All work and achievements submitted must relate to the period between 1 January 2024 and 11 March 2025.
How to enter
To get started, review the website and the Entry Pack, which includes:
- The entry kit
- The nomination form
- The entry platform guide
The entry kit will answer most of your initial questions and provide a step-by-step guide for submitting your nomination.
Submission guidelines and important notes
- You may nominate up to two people per company/agency per market your organisation operates in. You may nominate two individuals per brand/agency per market if your company has multiple brands or agencies.
- Candidates who have appeared in other Campaign Asia-Pacific listings (e.g., Women to Watch, Women Leading Change Awards, Tech MVP, or the Asia-Pacific Power List) within the last 12 months are not eligible. Such candidates are encouraged to wait until 2026.
- We encourage companies to spotlight talent from diverse markets to ensure a broad representation of the region.
- Entry fees are non-refundable.
- Entries not paid for by the deadline will not proceed to the judging stage.
- The winners will be celebrated in a dedicated feature on Campaign Asia-Pacific and across its social media channels. This final list will spotlight the diverse talent and invaluable contributions of senior professionals across the Asia Pacific marcomms landscape.
Confidentiality
- When submitting your entry, flag any confidential information by enclosing it in [square brackets]. Confidential information will be used for judging purposes and will not be disclosed publicly.
- Note that public-facing information or information already in the public domain at the time of disclosure is not considered confidential.
A note on conduct
Campaign Asia-Pacific reserves the right to disqualify or withdraw an entry, award, or recognition at its sole discretion under the following circumstances:
- If incorrect or misleading information is found in the entry.
- In cases of substantiated misconduct or reputational damage.
No refunds will be issued in the event of disqualification.
Get in touch
This is our inaugural 50 Over 50 recognition list, and we understand you may have questions. Please don’t hesitate to reach out to us:
- General queries: [email protected], [email protected], [email protected]
- Payment-related queries: [email protected]
We’re here to assist you and ensure the process is smooth.
Good luck, and we look forward to receiving your nominations!
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