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Spotify expands access to its ad inventory with Amazon and Yahoo
Streamer confirms rollout following its upfronts earlier this year.
Amazon brands dominate consumers’ preferred ad platforms, finds Kantar
Kantar’s Media Reactions report places Amazon, Twitch and Prime Video in three out of the top five consumers’ preferred ad spaces.
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Amazon and Netflix strike major ad partnership
Starting in Q4, Netflix will make its ad-supported inventory available via Amazon’s DSP in 12 key markets, including Australia, Japan, U.S., U.K. and Germany.
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Was Temu the big winner from Amazon’s shock Google Shopping exit?
Three weeks after Amazon’s retreat, Google Shopping CPCs haven’t dropped. Did Temu simply step in to fill the gap?
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When Prime Video ads guess your mood before you watch
WPP OpenDoor’s latest campaigns swap ‘because you watched’ for mood-led recommendations, using AI to pair streaming suggestions with emotions — and even food orders.
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Trade Desk tanks as Amazon grows: Stock plummets by 39%
The Trade Desk’s stock slumps following the departure of its CFO and growing concerns that Amazon’s expanding digital ad business is threatening its market position.
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