bear brand
How Dentsu and Nestlé cut digital ad emissions by 25% in Indonesia
CASE STUDY: By measuring and eliminating higher-emitting media and formats throughout their campaign for Bear Brand's sterilised milk drink, the carbon footprint was slashed by a quarter within a three-month period.
Bear Brand on the up; and why Vietnam favours KitKats
The reigning names in food categories across Asia held onto their spots in 2019. But there is interesting movement further down the chart, and between markets.
CASE STUDY: Getting milk into the Filipino adult diet
Zenith Optimedia and MRM helped Bear Brand get its powdered milk onto young adults' shopping lists, with the help of a TV phenomenon.
Nestle calls creative pitch for Bear Brand
JAKARTA - Nestle Indonesia is believed to have called a creative pitch for its milk product Brand.
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