Nestle calls creative pitch for Bear Brand

According to sources close to the review, Nestle has invited local shop Oze and and the incumbent Ogilvy & Mather to pitch for the account.

Sources have suggested that the food company looking for an agency to develop its integrated campaign for 2010.

Bear Brand is Nestle’s oldest brand in the sterilised milk category. In Indonesia, Bear Brand has been present for more than 20 years.

Bear Brand’s primary consumers include the Chinese-Indonesian community and consequently, Bear Brand ad campaigns have always focused on Chinese heritage.

Globally, Nestle works with Ogilvy & Mather on Bear Brand.