brand safety
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DoubleVerify warns advertisers from fraudsters exploiting ads.txt
While the IAB Tech Lab solution is meant to protect advertisers, DoubleVerify has detected numerous cases of deception and misuse.
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Your brand is only as safe as your AI
Brands have handed AI the mic, often without checking the script. Lionel Sim explores why AI safety is no longer a backend concern, but a front-line brand issue demanding executive oversight.
Ads next to 'brand unsafe' content deliver stronger results, research finds
Brand lift of 40% on 'unsafe' content was observed versus 18% on 'safe' content.
Growth, business and the brand safety blindspot in live commerce
Acknowledging the potential and power of live commerce is a far different animal to understanding the platform and what the medium requires to ensure success, says Dominic Powers, independent brand advisor.
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Amazon refunds advertisers whose ads appeared on CSAM sites
Amazon is emphasising its commitment to blocking ads alongside CSAM to lawmakers by refunding affected advertisers and strengthening ad safety measures.
DoubleVerify to add URL-level reporting amid CASM controversy
DoubleVerify and Amazon Ads will introduce transparency upgrades after an Adalytics report linked their platforms to harmful content funding.
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