brand safety
Ads next to 'brand unsafe' content deliver stronger results, research finds
Brand lift of 40% on 'unsafe' content was observed versus 18% on 'safe' content.
Growth, business and the brand safety blindspot in live commerce
Acknowledging the potential and power of live commerce is a far different animal to understanding the platform and what the medium requires to ensure success, says Dominic Powers, independent brand advisor.
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Amazon refunds advertisers whose ads appeared on CSAM sites
Amazon is emphasising its commitment to blocking ads alongside CSAM to lawmakers by refunding affected advertisers and strengthening ad safety measures.
DoubleVerify to add URL-level reporting amid CASM controversy
DoubleVerify and Amazon Ads will introduce transparency upgrades after an Adalytics report linked their platforms to harmful content funding.
Amazon, Google among platforms under fire for ads on child-abuse sites
Following an Adalytics report linking ads from big tech to websites hosting child sexual abuse material, US Senators demand accountability. Advertising expert Arielle Garcia asks the damning question: "How much child sexual abuse is enough for them to take action?"
Meta, Musk and the imminent death of brand safety
With the brand safety era on its last legs, publishers and advertisers should focus more on brand suitability says Fiona Salmon of Mantis
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