brand safety
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'We are now a performance business': DoubleVerify's CEO on expanding beyond brand safety
On a recent trip to Singapore to attend Campaign 360, CEO Mark Zagorski spoke to Campaign about the company's expansion into social-media measurement, retail media, and AI plans.
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IAS launches 'Election Lab' to help marketers navigate a political year ahead
With major political events, marketers must be wary of a rise in news-related misinformation and risky content to protect brand reputation.
TikTok lets brands avoid violence and gambling with new safety tools
Two new inventory filtering tools will automatically place brands next to safe content across 11 verticals, including beauty and technology.
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X hires former Publicis exec as brand safety lead
The company announced two senior hires in its safety team on the back of significant advertisers halting ad spending due to a lack of brand safety.
Want to reach women? Put your brand safety fears aside
To reach female consumers, marketers must take a hard look at what content they deem unsafe and what keywords, topics or products they avoid.
2024 Indonesian general election: How advertisers can navigate an unpredictable cultural climate
As Indonesians head to the polls today, IAS' Megan Reichelt urges marketers to be aware of why safeguarding their brand during election cycles and times of uncertainty is becoming more and more imperative.
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