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Tech company creative fails underline value of agency perspectives
Recent work created in-house by tech firms has received backlash for not getting the tone right. Perhaps the external input of an agency team would help.
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Are controversial ads really such a bad thing?
Following Apple's recent 'Crush' ad controversy and Bumble's fumble, Campaign explores whether or not there is merit in an ad that is criticised but still garners attention, as opposed to going unnoticed.
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Bumble removes ‘vow of celibacy’ ads following backlash
Bumble said it has heard criticism of the ad and is removing it from a global campaign.
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Bumble launches global campaign and revamps visual identity
The campaign and brand refresh was created in-house.
Tinder tops the charts, Coffee Meets Bagel dominates Singapore’s serious dating scene: YouGov
From casual flings to lifelong love and everything in between, not all dating platforms are created equal in terms of popularity, usage, culture and quality of relationships. Here's a deep dive into Singapore's dating app spectrum.
From romance to revenue: Bumble enters the $2 billion club
The bee-tastic company first joined the billionaire rankings in 2021, becoming only the second dating-oriented app to do so.
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