bytedance
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TikTok turns lights back on after assurances from president-elect Donald Trump
The Chinese-owned social platform went dark on Saturday night after months of debate with the Supreme Court.
Bracing for a ban: What to know about a world without TikTok
The app could disintegrate, sending users and marketers on a mission to find another go-to platform.
TikTok names Rema Vasan head of North America and global gaming business marketing
Vasan has been with TikTok since May 2022.
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TikTok needs creators to save itself
Communicators agree that the ByteDance-owned platform should be doing more than rely on its users to make its case. Organized and on-message creators can help.
TikTok: The new ‘eye level’ for CPG brands in the digital era
In a digitally driven world, TikTok has successfully replicated the outsized push that brands would get by being at the consumer’s eye level in traditional retail, through the platform's unique strengths of reach, relevance, and results.
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How can Douyin generate a new growth curve for the luxury industry?
For luxury brands, it’s no longer a question of whether to market themselves on Douyin, but rather how to do so.
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