campaigncomms
Why AVEs are a "bullshit" PR measurement tool
Asia is behind the rest of the world in abandoning this metric, which has been proven worthless for years, says AMEC's Richard Bagnall.
Honesty at heart of how brands should respond to data breaches
Taking a people-first approach, admitting wrong and explaining to customers exactly what has been exposed among best practices on how to deal best with a data breach.
Cathay CMO knew this ad would "stir hornet's nest"
Speaking exclusively at CampaignComms yesterday, Ed Bell revealed what really happened when the ban of the airline's ad featuring a gay couple sparked controversy in Hong Kong and around the world.
Trust in PR agencies high, but capabilities must improve significantly: Exclusive research
Campaign’s first survey with Ipsos examining the APAC PR landscape shows brands are investing in PR, but there’s a strong misalignment over which functions are most important.
CampaignComms announces latest agenda and speakers for 2019 conference
The industry’s foremost brand builders gather on 12 June to address the lofty opportunities that lie ahead for the PR and communications practitioners.
Is today’s PR industry fit for purpose? Take our survey and tell us what you think
Campaign and Ipsos launch our first survey examining the PR and communications landscape, asking where agencies offers the most value and which challenges most concern brand communicators.
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