Campaign’s first survey with Ipsos examining the APAC PR landscape shows brands are investing in PR, but there’s a strong misalignment over which functions are most important.
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EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.
With the new US president asking for a 50% stake in TikTok, advertisers should be cautious of the evolving landscape and not put their ‘eggs into one social basket’.
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Tech companies doing away with fact checkers is further proof of why advertisers must support journalism.
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With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.
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