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Are brands right to allow machines to handle customer service?
While AI offers efficiency, many still prefer human interaction for complex customer service issues, prompting questions about a balanced approach that combines technology with empathy.
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Why international airlines want a piece of Air India’s chatbot technology
Leveraging gen AI to develop a chatbot has been an important facet of Air India’s digital transformation. The Silicon Valley-based chief technology officer of the airline talks to Campaign about the process of developing and besting the chatbot.
Cannes Lions 2022: Dentsu Creative India wins third Grand Prix
‘The Unfiltered History Tour’ for Vice Media won the top award in the Social and Influencer Category.
The evolution of chatbots in marketing
Once a handy tool to automate customer service, they're now increasingly being tasked to do data collection and lead generation.
Sydney Opera House unveils promotional pinniped
The landmark venue, with help from The Works and On Message, has introduced a chatbot based on a popular seal.
How a chatbot enticed new customers to Clarins Taiwan
CASE STUDY: Despite risks, Clarins and Isobar devised a chatbot-based system that quintupled new customers.
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