connected tv

Aug 15, 2024

Navigating the rise of SSPs in CTV: A media buyer's guide

Supply-side platforms are bundling CTV inventory into curated deals, often mixing in less desirable content or resold inventory. Campaign examines why this practice raises concerns about quality and value, and how buyers can stay ahead.

Apr 10, 2024

StarHub to offer CTV ads via TV menu activation

As competition increases across the CTV landscape, StarHub is looking to make the most of its assets for TV advertising.

Aug 24, 2023

YouTube to use own co-viewing data for CTV advertising sparking transparency concerns

The change will take effect from January 2024 and will impact YouTube Select video inventory on CTV.

Oct 18, 2022

YouTube’s VP of advertising on Shorts, brand safety, CTV, and more

Debbie Weinstein speaks exclusively to Campaign Asia-Pacific on why APAC is particularly important to YouTube, trends in CTV, Shorts advertising, shopping, and delivering the best ROI for advertisers.

Sep 2, 2022

Campaign Crash Course: How to keep ad fraud detection in check

$500 billion is spent on digital advertising globally and 25% are bots. About six in 10 clicks on digital ads are invalid, with traffic mainly being generated by bots.