consumer behaviour
It's time to take a stand against bland marketing
AI can crunch data, but can it truly create magic? Anathea Ruys, CEO of UM Australia, urges brands to use it wisely—or risk fading into the noise.
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Will retail media live up to the hype?
With retail media networks poised to overtake television advertising with projected spending of $177.1 billion in 2025, the question arises: Will this emerging channel transform marketing, or is the industry witnessing inflated expectations?
Is impulse buy on deathbed in Indonesia?
Half of Indonesians prioritise needs; trend-driven consumers are re-evaluating. A new study from YouGov reveals how brands must adapt to survive.
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Welcome to the year of the 'Prosumer'
As digital literacy grows and the content market booms, consumers aren't happy just sitting back and letting brands drive. Instead, they're proactively shaping today's marketing narratives, writes TikTok's Shant Oknayan.
Consumers prefer AI content from influencers, research suggests
More than half of consumers (60%) prefer creator content designed by generative AI, a new study has found.
APAC consumers more likely to support brands that aid frontliners
Research from Rakuten shows that purchase behaviour could be informed by brands’ response to the pandemic.
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