dhiren amin

Jun 25, 2024

Income Insurance uses feline flexibility for a purrfect analogy

Life is unpredictable, but investments should be simple and adaptable. This new campaign uses the internet's favourite furball to convey just that.

Apr 19, 2023

The CMO's MO: Income's Dhiren Amin on brand culture, sustainability and stand-up comedy

All for the metaverse, "commercially accountable and people-focused," Income's Dhiren Amin is a full-time marketer with a side specialty of stand-up comedy and hosting Bollywood trivia nights.

Apr 4, 2022

How Dhiren Amin plans to use his FMCG skills to transform NTUC Income's marketing

Former Kraft Heinz CMO looks to drive change at the Singapore-based insurer, which has recently undergone corporatisation and is seeking to expand its digital offerings across the region.

Jun 17, 2021

Asia-Pacific Power List 2021: Dhiren Amin, Kraft Heinz

The FMCG marketer has captured growth in the competitive soy sauce category in China and continues to tackle gender inequality in his purpose-driven work and industry contributions.

Jun 29, 2020

Asia-Pacific Power List 2020: Dhiren Amin, Kraft Heinz

Amin is rising through the ranks at Kraft Heinz, carrying support for gender equality to an expanded Asia-wide mandate.