esg
Advertisers grapple with the weight of AI’s environmental impact
Experts weigh in on why environmental standards around Gen AI have been lacking in advertising and marketing—and why that must swiftly change.
.png&h=268&w=401&q=100&v=20170226&c=1)
Is Asia behind the curve when it comes to making sustainability a priority?
The region most vulnerable to climate change is failing to implement the sustainability regulations needed to combat it, leaving businesses and consumers grappling with a "value-action gap."
World Wildlife Fund spotlights global climate records in Olympics campaign
The 60-second spot contrasts the reality that as athletes shatter records at the Games, the world is smashing climate records.
The DEI illusion: Why diversity without belonging is a recipe for disaster
"Often, 'inclusion' is about fitting in, which is very different from belonging," writes Rafael P. Soriano in a compelling op-ed, challenging organisations to move beyond superficial diversity initiatives.
TSLA unveils expanded PR arm
The experiential and advocacy arm of The Secret Little Agency, PPurpose, is expanding its services to include everything from communications strategies and media outreach to PR event management and crisis comms.
BlueFocus CEO: Half of digital marketing work and positions will be replaced by AI
In an exclusive interview, Pan Fei, CEO of the largest Chinese marketing agency group, is unapologetic about using AI to replace human outsourcing, leading creative output, and eventually replacing human employees.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)