estée lauder
Estée Lauder skincare brand says think twice about Black Friday shopping
The Ordinary is encouraging consumers to avoid ‘flashy sales and irrational buying.’
Estée Lauder names Manushi Chillar as global brand ambassador
She joins an international roster that include Imaan Hammam, Adut Akech, Ana de Armas, Amanda Gorman, Bianca Brandolini D’Adda, Carolyn Murphy, Grace Elizabeth, Karlie Kloss, Kōki and Yang Mi
Estée Lauder uses online arcade to drive awareness of new beauty product
Beauty giant launches the 'ANRcade' campaign for its Advanced Night Repair product in Korea, Taiwan, Australia, New Zealand, Singapore and Thailand today, and China in November.
Today's brand news
Shopee and Visa strike deal to charm SMEs, Estée Lauder goes into orbit, AirAsia to close Japan operations and more, in our roundup of brand-related news.
Asia’s luxury brands should personalise digital engagement
ASIA PACIFIC - With an increasing number of consumers heading online, it’s vital, even for luxury brands, to use digital strategies to drive in-store sales and maximise customer relationships with tailored experiences.
Lab Series names Blugrapes as social-media agency
SINGAPORE - Men’s skincare brand Lab Series has appointed Blugrapes as its social-media agency.
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