festive advertising
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India’s festive shopping revolution: Short videos drive over 47% of consumer choices
A report by ShareChat and Moj found that these engaging clips have ingrained themselves into the daily routines of 81% of Indian consumers, especially those aged 25-44 years.
Santa is diagnosed with cancer in Publicis ad for treatment centre
The ad has been created pro bono by Publicis Conseil.
Campaign Crash Course: Festive advertising
In this lesson, Sagar Kapoor, chief creative officer, Lowe Lintas, explains how brands should approach festive advertising.
Diwali 2023: Campaigns that dazzle
A handpicked list of the region's Diwali campaigns to add a touch of sparkle and joy at this time of the year.
Luminous and Grey India spread Diwali joy, one watt at a time
There's something about festive advertising that takes Ad Nut from its usual cynical, steely self to a teary-eyed, sentimental sap in a matter of minutes.
Festive advertising in Nepal: Cultural insights for better consumer engagement
From Dusshera to Dashain, Nepal's vibrant festive season unfolds, revealing a diverse cultural tapestry. Marketer Ujaya Shakya reveals how brands can gain a winning edge.
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