garm
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Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott
X has broadened its legal battle with advertisers over an alleged ad boycott, adding new brands to a list that already includes the WFA, CVS Health, Mars, and Twitch among others.
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X escalates fight against advertisers
Less than a week before President-elect Trump takes office, X doubles down on legal war against advertisers with plans to expand its antitrust lawsuit.
GARM vs. X: It’s not just ethics, it’s economics
Responsible media has been proven over again to make good business sense, argues Pubmatic CMO Johanna Bauman.
There is no single solution for brand safety, experts warn
In the wake of GARM’s shutdown, advertisers must work individually with platforms and make trade-offs on performance to achieve brand safety goals.
Will X's GARM lawsuit stop organisations calling out bad practice online?
Campaign asks adland about the impact on brand safety of the closure of the Global Alliance for Responsible Media.
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GARM vs X: A case of good cause, bad execution
"Advertisers have a responsibility to act in the best interests of their shareholders and customers, but that does not give them the right to flout anti-cartel laws," argues Darren Woolley, highlighting the complexities of brand safety in the wake of GARM's dissolution.
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