gen ai
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80% of brands worried about agency use of gen AI, WFA survey finds
Half of brands also shared they're planning to change contracts with agencies to address legal, ethical and reputational risks.
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Singapore’s C-suite bet big on gen AI, but face stiff challenges
Despite nine in 10 Singapore executives prioritising gen AI, only half have a defined strategy, and 95% acknowledge that data accessibility and governance issues remain significant barriers.
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Tech On Me: AI reshapes newsrooms; Alibaba and Tencent forge unlikely alliances
This week, Google’s AI workshops and Alibaba’s WeChat Pay integration highlight the growing influence of AI and the move towards greater tech collaboration.
The value of language in an AI-generated marketing world
Despite the leaps in machine-written text, the co-founder of verbal branding agency Reed Words is betting on the longevity of human-generated creative communications as he launches a new practice in Asia.
Motorola launches campaign made entirely with generative AI
Following Toys “R” Us, it’s the second brand to make an AI-generated ad last week.
BlueFocus CEO: Half of digital marketing work and positions will be replaced by AI
In an exclusive interview, Pan Fei, CEO of the largest Chinese marketing agency group, is unapologetic about using AI to replace human outsourcing, leading creative output, and eventually replacing human employees.
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