gen ai
Woolley Marketing: All I want for Christmas is… to fall in love with marketing, again
Darren Woolley unwraps his wishes for 2026—more time, more magic, more safety, and a future where humans shine brighter than ever.
WPP bets on $400 million Google AI alliance
The ad agency giant will get early access to Google’s latest video and image generation models, claiming to cut content production times by up to 70% while doubling asset utilisation rates.
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Preparing for the open agentic web: What brands need to know
As AI agents and answer engines reshape how people search and interact online, brands are rethinking web design, SEO, and measurement for a new era of dual human and machine audiences.
A new agency business model for the post-gen AI age: Going upstream
In this sequel to his analysis of gen AI's impact on agency business models, marketing consultant Andreas Moelmann suggests agency profitability lies in creative consulting.
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Are search engines evolving into personal assistants?
Gen AI is reshaping search in three specific ways, and advertisers need to adapt to a new ‘cross pollination effect’, Forrester analysis finds.
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Why are the majority of AI assistants female?
Meghan Joyce, CEO and co-founder of Duckbill, explores the historical, scientific and technological reasons behind the feminine voices of AI assistants.
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