hospitality
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The role of personalised marketing in a changing restaurant landscape
As marketing budgets in the restaurant industry have increased—from roughly around 8% to as much as 20% of overall spending—Silver Beach Entertainment and Hospitality's partner notes that the focus has shifted from creativity alone to relevance.
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The CMO's MO: Alice Au thinks the marketing funnel has "fundamentally changed"
Hospitality is a fiercely competitive industry and marketer Alice Au of Wharf Hotels believes the race for market leadership will be set by the speed of digital transformation and customer engagement.
Fashionably ate: Why luxury fashion brands are entering F&B
Gucci burgers and Ralph Lauren coffees are making their way across the region. But is the merging of luxury and food one brand extension gone too far?
Reimagining the hotel customer experience
If hospitality brands want to beat out home travelers and boutique hotel brands, they need to adopt their own housekeeping policy about four-day-old bath towels: Change it up.
TSLA bags regional Marriott Bonvoy win
The independent firm will be tasked to deliver creative duties for Marriott’s loyalty programme in APAC, with first work to be released in the coming quarter.
As borders open, how are travel marketers cashing in on pent-up demand?
Marketers open up about switching to lower-funnel activity as they prioritise conversions.
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