ibm
HCLTech and IBM launch generative AI Centers of Excellence in India, UK, and US
Located in Noida, London, New Jersey, and Santa Clara, these centers aim to modernise legacy applications and drive continuous innovation using IBM’s WatsonX AI and data platform.
IBM lays off comms, marketing staff
A low-single-digit percentage of IBM’s global workforce is being affected by the job cuts.
IBM suspends advertising on X (Twitter) after ads appear next to Nazi posts
IBM has paused advertising on the social platform by Elon Musk after its ads, and those of several other major brands, appeared next to pro-Nazi content.
‘It’s moving from storytelling to story-showing’ – IBM comms chief on AI
Jonathan Adashek, chief communications officer and SVP, marketing and communications, at IBM, says the corporation can’t be ‘all talk’ when it comes to the latest AI technology.
Kevin Nelson joins Ogilvy as WPP’s global client lead for IBM
He replaces John Dunleavy who recently left to join McCann North America as CEO.
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Global new-biz client spotlight: IBM, Virgin Red and Canon dominate tech billings
Publicis tops October’s most active sectors.
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