influencer
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84% of Asian consumers have watched or bought via livestream: Report
Yet influencer-led sales remain tiny. Totem and Rakuten Insight’s exclusive report shows why DTC remains a sideshow, even as 74% of brands plan to ramp up influencer spending over the next 18 months.
Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study
67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.
Omnicom Media Group consolidates influencer capabilities under Creo brand
Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo.
Cultural nuances meet business realities: Marcus Krzastek on what's next for VaynerMedia in Asia
Recently appointed as VaynerMedia's first president, international, Krzastek tells Campaign about evolving client partnerships, India's market complexities, and why social and influencer marketing continues to gain momentum.
53% of consumers distrust influencer content, says report
The iCubesWire survey of 1000 people added that there is still hope to reverse growing cynicism encircling influencers by prioritising their audiences’ interests and being honest and transparent.
Micro-influencers: The new powerhouses of marketing
As brands seek genuine connections and targeted reach, micro-influencers are emerging as the key players in influencer marketing, delivering higher engagement and cost-effective solutions.
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