influencer
53% of consumers distrust influencer content, says report
The iCubesWire survey of 1000 people added that there is still hope to reverse growing cynicism encircling influencers by prioritising their audiences’ interests and being honest and transparent.
Micro-influencers: The new powerhouses of marketing
As brands seek genuine connections and targeted reach, micro-influencers are emerging as the key players in influencer marketing, delivering higher engagement and cost-effective solutions.
Here’s why agencies have no idea who X creators are
X’s recent creator push is causing a lot of confusion.
Is the era of social media dead?
SOUNDING BOARD: Head of Instagram, Adam Mosseri, admitted earlier this year that users have moved away from traditional social media platforms to direct messages, closed communities, and group chats. But is ad spend moving to reflect this shift?
Red Havas launches influencer marketing division
Red Havas Group has announced the global launch of Sway, an influencer marketing service.
Twitter influencer payouts start on the far right, neglecting brand concerns
Some far-right influencers have claimed to receive five-figure earnings.
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