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Microdramas test India’s appetite for stories in 120 seconds
Instagram and homegrown rivals flood the market with bite-sized serials, chasing Gen Z engagement while grappling with uncertain monetisation.
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Meta removes 635,000 predator-linked accounts, rolls out new teen safety tools on Instagram
“Limiting DMs is basic. If Meta cared about teen safety, accounts would be hidden by default and only visible to approved contacts. That’s just common sense.” As Meta touts new protections, critics call the update surface-level and overdue.
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Google can now crawl Instagram posts. What does that mean for brands?
Public Instagram posts are now searchable via Google and Bing. We Are Social's Naiyen Wang breaks down what to do next.
Meta aims to fully automate ad creation with AI by 2026
The parent company of Facebook and Instagram plans to let advertisers generate complete, AI-crafted ads with just a product image and budget, automating the entire campaign process across its platforms.
Meta’s anti-trust trial would be a ‘win-win all round if Instagram were split’
But breakup of the company could lead to higher prices for advertisers.
Meta faces scrutiny as FTC antitrust trial begins over Instagram and WhatsApp acquisitions
The Federal Trade Commission’s long-running case against Meta has entered a new legal phase, with Instagram and WhatsApp at the centre of allegations that the tech giant built a social-media monopoly through acquisitions.
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