ipg mediabrands
Emirates launches review for its $126 million global media account
The account is currently handled by IPG Mediabrands.
APAC headcount drops 4.8% as IPG’s global workforce shrinks by 4,100 in 2024
CEO promises “thoughtful decision-making” as it plans more cuts.
UM launches Full Colour Media with a focus on brand-building and growth
Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.
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Mediahub global CEO John Moore departs
Moore has been with the media agency since 1997.
IPG unites agencies and clients under all-in-one data platform ‘Interact’
The move forms part of a larger trend for holding companies to break down information silos across their agencies and partners with shared platforms.
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Initiative wins media AOR for Century Pacific Food and Shakey’s Pizza Asia Ventures
The Philippines-only remit will cover media planning and buying across the two brands’ various categories of products.
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