jaygrey

Sep 6, 2012

Skins Compression Garments campaign by JayGrey

Print ads from a campaign by JeyGrey for Skins Compression Garments, an Australian maker of performance athletic wear. Click the article headline (right) for more information.

Sep 6, 2012

THE WORK: Athletic-wear brand confronts workout weakness in campaign by JayGrey

AUSTRALIA - Putting a witty spin on the time-tested 'Just do it' message, a print campaign for Skins Compression Garments pokes fun at the type of guy who shuns stairs in favour of an escalator or "plods along like an arthritic duck" after a run — while admonishing its target buyers: 'Don't be them'.

Jun 8, 2012

JayGrey Australia gets tough in Alibi Bourbon campaign

SYDNEY - JayGrey has billed Alibi Bourbon as 'seriously hard liquor' in a new campaign targeting its hardcore key consumers.

Jun 8, 2012

Alibi Bourbon campaign by JayGrey

Images from JayGrey's new campaign targeting hard working, BS free, true Bourbon drinkers for Alibi Bourbon in Australia. (Warning: Images are potentially NSFW, depending on where you work.)

May 10, 2012

JayGrey uses parkour and bonsai 'fails' to promote vodka

AUSTRALIA - A campaign by JayGrey for Vitek Vodka aims to reach consumers using humorous vignettes about expert vodka distillers who excel at their vocation but shouldn't quit their day jobs because they fail miserably at extracurricular pursuits including parkour, bonsai and taxidermy.

Jun 23, 2010

Bayer Australia’s Advocate are making parasites run from tough cats and dogs

Bayer Australia is promoting its Advocate, an all-in-one parasite protection for pets, with the help of a few tough animals.