jo bacon
Feb 23, 2024
M&C Saatchi to appoint Zaid Al-Qassab as group chief executive
Appointment of Channel 4 CMO to top job is likely to be seen as a surprise because he has not worked in agency sector.
The Information
Feb 21, 2024
Will (Jo) Bacon get M&C Saatchi sizzling again?
It will be good for the industry—and the UK—if the new chief executive builds a business befitting the agency's legacy, writes Campaign UK editor, Maisie McCabe.
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