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Xiaomi sacks staff and penalises executives after a KOL tie-up triggers fan backlash
Xiaomi disciplined its PR chief and CMO after fan backlash on Weibo.
Ant International appoints US basketball star Sabrina Ionescu as global ambassador
The four-time WNBA All-Star will boost Ant's global footprint and youth appeal beyond Asia.
China to dominate 58% global KOL spend, growth will slow before rebound: Ebiquity
TOP OF THE CHARTS: KOL marketing in the Mainland will exceed $14 billion by 2027, but platform creator dynamics are markedly different; understanding them is key to ROI.
Omnicom Media Group consolidates influencer capabilities under Creo brand
Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo.
How Chinese influencer Li Jiaqi’s outburst turned the poster child of C-beauty into a laughing stock
Dubbed China's 'Lipstick King', Li Jiaqi (Austin Li) has been no stranger to controversy. After issuing a tearful apology for mocking his fans who could not afford his products on Chinese live-streaming platforms in September, and #EyebrowPencilGate since, have his actions changed the perception of C-beauty forever?
Red Havas launches influencer marketing division
Red Havas Group has announced the global launch of Sway, an influencer marketing service.
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