kols
Nano KOLs drive increased investment in SE Asia's influencer marketing market
On-demand capability is driving more brands in the region to invest at least 30% of their marketing budgets into influencer marketing, reveals a new report by Partipost.
Chinese culture carriers now the secret to building brands in China
SHANGHAI ZHAN PODCAST: Julien Lapka, China insights guru and founder of the agency Inner Chapter, advises brands to move beyond investing solely in Chinese KOLs and evolve into establishing relationships with Chinese cohort groups.
Marketers and consumers at odds over influencer diversity
New research shows a mismatch between marketers and consumers on whether influencer content adequately represents diversity in society.
Top China livestreamers ‘canceled’ for tax evasion
After being slapped with massive fines by China’s tax authorities, two top livestreamers are now getting canceled on local social media. Brands beware.
Content, community and commerce (and a catamaran): Tatler’s new formula for success in the luxury space
Chairman and CEO Michel Lamunière speaks exclusively to Campaign about how an evolution of the luxury-focused media company's approach is coming to fruition.
Influencers (and celebs and sports stars) have less influence than you might think
TOP OF THE CHARTS: Receptivity to influencers is highest in India and Indonesia, but family, friends and self have the most sway over buying decisions everywhere, according to data in a new report from Wunderman Thompson.
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