leo burnett
Creative Minds: Nutthida Patthanhatirat thrives on big ideas and even bigger dreams
This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for luxe, and an unstoppable knack for turning challenges into bold projects.
McDonald’s lights up festive season with ‘satisfying’ Christmas campaign
The campaign was created by Leo Burnett.
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FCB India's Dheeraj Sinha on commanding agency results and self-respect
Marking one year in his role as CEO of FCB Group India and South Asia, Sinha sits down with Campaign to discuss building a culture of “swag, not arrogance," his intense leadership style, and empowering young talent.
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Superloop wants to set Aussies free from slow internet
The campaign urges Australians to stand up to their expensive internet providers by bringing back an iconic meme from the early 2010’s: planking.
McDonald’s China’s CGO on 'kidult' marketing and super-fan power
McDonald’s China's chief growth officer, Yabin He, tells Campaign that he deprioritises ROI in place of emotional connections and targeting the 'inner child' of consumers.
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Leo Burnett’s new Australia CEO embraces innovation, ethical AI, and absurdism
In an interview with Campaign, Clare Pickens says creativity isn’t about awards—it’s about solving real business problems with bold, memorable ideas. She also champions humour and absurdism as essential tools.
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