lion
Apr 21, 2022
Lion’s rebrand for James Squire beer is anything but ordinary
The campaign by Milk+Honey United takes on an epic Game of Thrones-like tale to introduce its new brand.
Nov 16, 2018
A Japanese detergent maker’s first steps towards personalisation
CASE STUDY: Lion Corporation developed personalised fragrances in a promotion that it hopes will support larger scale creation of products tailored to the individual.
Sep 14, 2016
Improbably, Lion builds affinity for detergent
The Japanese manufacturer is working to tackle P&G and Kao's lead in a market with extremely limited brand engagement.
Oct 20, 2009
AdmanGo survey shows positive adspend for Hong Kong
HONG KONG - AdmanGo's latest report shows that the total adspend in Hong Kong is recovering.
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