The Grand Prix in the Glass Lion for Change category went to AMVBBDO for the ‘BloodNormal’ campaign for Essity.
A small category with only 11 awards – two Gold, three Silver and five Bronze – Asia-Pacific, specifically India, made a decent showing with three wins.
This included a Gold Lion for FCB India’s ‘Sindoor Khela – No Conditions Apply’ campaign for Times of India, which also won Gold in Direct and Bronze in Brand Experience & Activation.
One Silver Lion went to Cheil Worldwide Gurgaon for the ‘Samsung Technical School – Seema Nagar’ campaign, and a Bronze was won by BBDO Gurgaon for ‘#StandByToughMoms’ for SC Johnson.
View all the latest Cannes winners results, plus full coverage from our editors on the ground, here.