manulife
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'People don’t wake up wanting insurance' Manulife's CMO on the art of connecting with Asian consumers
Manulife's Harshal Shah reveals a growing shift among consumers who prioritise quality of life and financial freedom over mere lifespan, prompting new approaches in insurance marketing and education.
The CMO's MO: From marketing to magic, Manulife's Melissa Henson looks up to Disney for inspiration
One of the Philippines' most prominent marketers, Henson reminisces about her all-time favourite brand campaign that instantly went viral and why.
Melissa Henson: What does it take to truly change the game?
Manulife Philippines’ CMO and DEI lead on how a keen understanding of your consumer, curiosity, tenacity, and cooperation can lead to lasting change.
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Top APAC marketers on why leading with an empathetic, people-centric approach is better for business
We spoke to marketing leaders from Google, Manulife, Haleon, and Colgate-Palmolive about how empathetic leadership can set brands apart both internally and externally.
Behind Manulife's new critical-illness campaign
Head of marketing Kenneth Luk on how this campaign—starring Gordon Lam and Louise Wong—aims to break the sea of sameness in Hong Kong's insurance category.
Asia-Pacific Power List 2022: Melissa Henson, Manulife
As the pandemic spurred Filipinos to reassess critical illness, Henson strengthened Manulife’s offerings to ensure tailwinds to the business.
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