martin sorrell
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How agencies are safeguarding from being edged out by tech platforms
With in-housing, automation, and tech platforms getting closer to clients, Campaign explores how ad agencies are protecting themselves for the future amid a wave of disruption.
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Martin Sorrell: Tech platforms are encroaching on clients of large agencies
AI is changing relationships between tech platforms and clients, according to S4 founder.
WPP is ‘significantly stronger company’ than when Sorrell left, chairman says
Company has lost crown as most valuable agency group since 2018.
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Martin Sorrell says ID5 can be the “winning formula” to a cookie-less future
The S4S Ventures co-founder is the latest to invest in ID5, alongside information and insights company TransUnion UK.
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‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age
SPIKES ASIA 2024: Like it or not, technology is not done revolutionising the marcomms industry, and agency networks need tech-minded people, transparent relationships and the right global addresses to survive, he said.
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Veteran Matthew Godfrey returns to advertising with MediaMonks
In an exclusive chat with Campaign, former Y&R and Publicis CEO Matthew Godfrey explains how generative AI and MediaMonks' digital-first approach lured him back to the ad world.
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