Analysis News Advertising Media Marketing Technology
Shauna Lewis
Jan 15, 2025

Martin Sorrell: 'The role of a CMO has got easier'

The former chief executive of WPP spoke at CES 2025.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

1 WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

GroupM restructures across Asia, Indonesia leadership impacted

2 GroupM restructures across Asia, Indonesia leadership impacted

Did the strategic planner just kill the advertising agency?

3 Did the strategic planner just kill the advertising agency?

Coca-Cola and WPP renew global marketing partnership

4 Coca-Cola and WPP renew global marketing partnership

Creative agency shake-up at WPP: Grey to move into Ogilvy Group

5 Creative agency shake-up at WPP: Grey to move into Ogilvy Group

GroupM tells staff about redundancies as restructure hits UK

6 GroupM tells staff about redundancies as restructure hits UK

Ogilvy unifies social media offering in 16 APAC markets

7 Ogilvy unifies social media offering in 16 APAC markets

Why has GroupM lost its way for so long? The buck stops with WPP

8 Why has GroupM lost its way for so long? The buck stops with WPP

Omnicom set targets to cut staff costs by 10%

9 Omnicom set targets to cut staff costs by 10%

Labubu, the art toy craze and why grown-ups can’t get enough

10 Labubu, the art toy craze and why grown-ups can’t get enough

Related Articles

Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'
Feb 19, 2025
Bärbel Egli-Unckrich

Martin Sorrell on 'lack of strategy' at Omnicom and ...

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell
Dec 16, 2024
Rahat Kapur

Omnicom and IPG 'huddling together as cold winds ...

Martin Sorrell: Tech platforms are encroaching on clients of large agencies
The Information
Jun 5, 2024
Lucy Shelley

Martin Sorrell: Tech platforms are encroaching on ...

Martin Sorrell says ID5 can be the “winning formula” to a cookie-less future
Apr 9, 2024
Reem Makari

Martin Sorrell says ID5 can be the “winning ...

Just Published

Nespresso picks Leo for creative account
3 minutes ago
Will Green

Nespresso picks Leo for creative account

McCann Worldgroup has worked with the brand for two decades.

Group M officially rebrands to WPP Media
16 minutes ago
Shauna Lewis

Group M officially rebrands to WPP Media

Mindshare, Wavemaker and EssenceMediacom will continue to provide clients with dedicated teams as brands within WPP Media.

Agency Report Card 2024: Hakuhodo
The Information
19 hours ago
Staff Reporters

Agency Report Card 2024: Hakuhodo

Hakuhodo’s 2024 performance reflects an agency in transition. Whether these steps will future-proof the agency for global relevance or simply ensure its survival remains to be seen.