mcdonalds
Asia-Pacific Power List 2025: Yabin He, McDonald's
Yabin He has revolutionised McDonald’s China by building passionate fan communities and pioneering data-driven loyalty strategies, triggering double-digit growth in a fiercely competitive market.
Eugene Lee steps down as McDonald's global CMO after 15 years
The international CMO at McDonald's announced his exit via LinkedIn; he looks ahead to new challenges and spending time with family.
Lunar New Year goodies: APAC's Year of the Snake campaigns
Presenting our annual roundup of LNY advertising from 2025.
40 Under 40 2024: Meryl Adiel Hernandez, McDonald’s
Through her dedication to ethical practices and community well-being, Hernandez exemplifies leadership with purpose, leaving an enduring impact on both McDonald's Philippines and the communities it serves.
McDonald’s lights up festive season with ‘satisfying’ Christmas campaign
The campaign was created by Leo Burnett.
How Leo Burnett and McDonald's achieved five billion impressions in a single day
CASE STUDY: The success of McDonald's Children's Day campaign in China can be attributed to the power of super fans, an effective collaboration with Mr Doodle, and the creation of a limited-edition product that managed to pique collective interest.
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