moloco
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ROI index charts rise of Moloco and Reddit alongside big tech
Whilst smaller ad networks reshape the mobile ad landscape with high returns, X’s reliance on gambling and adult content points to a more polarising path forward.
How apps across APAC are engineering maximum revenue from every ad impression
Can machine learning enabled bidding minimise the need for manual adjustments and drive better economics for advertisers and developers to create a more streamlined mobile advertising ecosystem?
Indian consumers show greater appetite for personalised ads on streaming media services
A report by Moloco and YouGov found that 41% of Indian consumers have cancelled a subscription because of the ads experience.
Finding a way forward with first-party data
An alternative tracker-less future can mean new opportunities for brands including an avenue into machine learning, says Moloco’s Morden Chen.
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