moloco

Indian consumers show greater appetite for personalised ads on streaming media services
Jul 5, 2024
Campaign India Team

Indian consumers show greater appetite for personalised ads on streaming media services

A report by Moloco and YouGov found that 41% of Indian consumers have cancelled a subscription because of the ads experience.

Finding a way forward with first-party data
May 18, 2022
Morden Chen

Finding a way forward with first-party data

An alternative tracker-less future can mean new opportunities for brands including an avenue into machine learning, says Moloco’s Morden Chen.

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