music
Coachella: The California music festival-turned ‘marketing mecca’
Reflecting on memory-making brand moments from 818 Tequila, Neutrogena, Pinterest and more as we head into Coachella weekend two.
Why music still matters in modern branding
In a world obsessed with visual-first content, brands often forget their most powerful trigger is sound, argues Quantum’s Rahina Renanggalih.
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AB InBev India moves beyond sponsorships—Betting big on owned festivals
Globally, AB InBev invested $7.2 billion in sales and marketing in 2024, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.
Universal pulls music on TikTok amid contract dispute
Universal pulled music from Taylor Swift, Drake and many others after arguing TikTok was not paying them enough or doing enough to protect them from AI
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Spotify Wrapped 2023 celebrates real moments with real music
Spotify’s annual year-end recap campaign expands on personalised listening habits and drops easter eggs around the world.
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YouTube unveils strategy to compensate artists for AI-generated music
YouTube will work with Universal Music Group, its pioneer partner for the program, to compensate artists.
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