omnicom
The $31 billion Omnicom-IPG deal has industrial logic but also many caveats
The biggest beneficiary might not be the two companies involved, but the wider agency sector itself, writes Campaign UK editor-in-chief, Gideon Spanier.
Omnicom-IPG billings worth $2.7 billion in China: Ebiquity
In accordance with latest findings, the deal will position the combined group to achieve a 15.5% global market share, with ambitions to strengthen its foothold and close the gap with competitors in mainland China.
Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'
Sadoun said new holding company 'will require every leader to be focused internally on integration'.
Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell
S4 Capital head and former WPP chief talks to Campaign about Omnicom-IPG's $30 billion mega-merger—predicting 7,500 job cuts, dismissing AI claims as 'smokescreen', and warns of 'brutal' integration ahead.
Timeline of a mega-merger: The origins of Omnicom and IPG
See the full timeline of advertising's new powerhouse merger here.
Publicis and OMD shine at SEA's Agency of the Year
Leo Burnett and BBH Singapore stole the spotlight, as OMD took home media glory.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)