paris 2024
Paralympics 2024 round-up: Watch the ads
Campaign looks at some of the global ads around the Paralympic Games Paris 2024.
For brands, planning for the 2028 Olympic Games is off and running
Wowed by the success of the Paris Olympics, marketers are wasting no time getting ready for the Los Angeles Games in four years.
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How brands are going for gold at the Paris Olympics
Campaign explores how Asian brands are maximising ad spend at the mega sporting event, the keys to a winning marketing strategy, and the best platforms to engage young fans.
World Wildlife Fund spotlights global climate records in Olympics campaign
The 60-second spot contrasts the reality that as athletes shatter records at the Games, the world is smashing climate records.
Samsung sees spike in sales with Olympics sponsored winners’ selfie moments
With social media amplification of the “victory selfies” on the podium, the phone maker has seen positive consideration for its new foldable phone.
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‘A golden opportunity’: 11 marketers reveal how brands can keep their Olympic marketing on track
With a litany of channels at their disposal, brands owe it to themselves to leverage the global attention that comes with the Olympics and tap into its increasingly diverse audience.
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