pharma

Apr 24, 2025

As Bluesky grows, opportunities abound for pharma brands

The likes of Novartis, Bristol Myers Squibb and AstraZeneca have Bluesky accounts, though none are posting.

Mar 30, 2024

Pfizer moves creative from IPG to Publicis after just 10 months

Pharma giant consolidates global creative business with Publicis months after splitting duties between the two holding companies last May; IPG retains PR and health briefs.

Dec 19, 2022

Global forecast: Pharma and healthcare brands shift their ad strategies

Campaign explores how pharma and healthcare brands project the year ahead in spend and media channels—particularly in these trying economic times.

Jul 14, 2022

How a pharma company created an in-house creative team from scratch

Unlike many brands that take a hybrid approach, this company is committed to a 100% in-housing model. The GM of marketing tells us how it’s done.

Jun 10, 2022

GSK updates brand identity following renewed purpose

REBRANDING EXCERCISES: Having spun off its consumer business, the healthcare giant is looking to refocus itself as a biopharma innovator.