Pharma giant consolidates global creative business with Publicis months after splitting duties between the two holding companies last May; IPG retains PR and health briefs.
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As we celebrate the winners and finalists of these now-global awards, we look at how they began, what they stand for, and why they’re important.
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With a Golden Globe nomination secured even before its release, the record-breaking series returns on December 26, backed by Netflix’s boldest marketing push yet.
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The Taiwanese airline strengthens its alliance with the Hakuhodo-backed agency to amplify brand impact in the Malaysian market.
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Major APAC wins reshape global rankings as OMG rises to fifth with $78 million Tata Motors India account; Publicis Media jumps five spots to third after $209 million Kenvue win.
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