Ad Nut
Apr 8, 2021

A most superlative roasted goose pizza

In a new campaign by Ogilvy, Pizza Hut collaborates with Hong Kong restaurant Yung Kee to release a ridiculously named limited-edition pie.

A most superlative roasted goose pizza

Hi, is this Pizza Hut? Yes, Ad Nut would like to order a large ‘Pizza Hut x Yung Kee’s Superior Exquisitely Handcrafted Victorious Best of the Best Flawlessly Exclusive Special Charcoal Roasted Flying Goose Pizza’. And a side of garlic bread. 

Pizza Hut’s new limited-edition pie is quite a mouthful but that’s exactly the point. Its new collaboration with Hong Kong institution Yung Kee is a play on Chinese restaurants’ often over-the-top, elaborate names for signature dishes.

The pizza itself is topped with Yung Kee’s roasted goose alongside cheese, leek, red onion, chili pepper, red capsicum and hoisin sauce. In the run-up to the official launch, the brand swapped the roasted geese at the display window at Yung Kee with its pizza boxes. It also developed packaging which incorporates the lazy Susan into the pizza box (see image below) to make your Friday night on the couch feel like a Chinese banquet.


CREDITS

Pizza Hut: 

Wendy Leung – Marketing Director
Yoyo Lam – Marketing Manager
Karen Shea – Assistant Marketing Manager

Ogilvy:

John Koay – Executive Creative Director
Amy Cheng – Associate Creative Director
Jo Wong – Senior Art Director
Adrienne Andaya – Senior Art Director
Alex Colgan – Copywriter
Wayne Tang – Art Director 
Yuli Setiadi - Executive Group Director
Vincent Lam – Group Account Director
Rachel Tsui – Account Manager
Clover Yuen – Senior Account Executive
Ray Lam – Content Lead
Jim Wong – Content Strategist
Ricky Chung – Content Specialist

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

2 days ago

'Looking for the first domino': Titanium jury ...

In a wide-ranging interview, John explains how APAC work, like New Zealand’s stigma-smashing Grand Prix for Good and Ogilvy Singapore’s work for Vaseline, are setting the stage for global creative change.

2 days ago

John Wren on his vision for a bigger, better Omnicom

The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.

2 days ago

Big ideas, not big algorithms, will win Cannes

At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

3 days ago

Campaign Cannes Global Podcast Episode 2

Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.