publicis groupe
Publicis acquires sports agency Adopt, continues ‘bolt-on’ expansion strategy
The acquisition follows Publicis Groupe’s purchase of Lotame in early March.
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Arthur Sadoun on secrets of Publicis’ pitch ‘success’ and how to support clients through tariff dramas
'Stop always being negative about our industry,' CEO says, after strong Q1 growth.
Publicis grows 4.9% in Q1; says new business streak will ‘offset’ Trump tariff fallout
Agency group is “extremely confident” it will hit annual growth forecast, expected to be between 4% and 5% in 2025
Publicis Groupe appoints global ECD
Matt Lever left his role as chief creative officer at BMB at the end of 2023.
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Retail media in ANZ is maturing beyond performance capabilities: report
Mars United Commerce's annual report reveals that retail media brings powerful new capabilities that have led to a sophisticated, brand-building channel for advertisers.
Performance and staff numbers decline across global agency groups in 2024, as restructures continue
An analysis of key trends from the performance of global holding companies through 2024.
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