sanrio
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Of fandom, kawaii, and marketing: Hello Kitty turns 50
Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and its astute understanding of nostalgia.
Top Ramen riding a cultural moment with Sanrio's popular Gudetama, the lazy egg
YouTube videos by High, Wide & Handsome push the partnership beyond typical brand/licensing deals.
Asian Champions of Design: Hello Kitty
In which we ponder how the innocuous character (who is NOT a kitty, according to her owners) continues to enthrall millions and make billions.
Hong Kong pop star, Mr Men and Little Miss all don Skechers
HONG KONG - Skechers Hong Kong is kicking up its marketing game with children's book characters, a new brand ambassador in Hong Kong singer Alex Lam Tak Shun and a forthcoming sportswear line inspired by Korean designers.
Crocs signs Korean celebrity Ga-In to broaden appeal beyond comfort
ASIA-PACIFIC - Crocs, the maker of bright plastic sandals that most people would not call 'stylish' (and many people would call 'ugly'), is signing celebrities in various countries to show consumers that its products are not only comfortable but also cool and stylish.
7-Eleven's 'Hello Kitty & friends' redemption programme spreads heart-warming vibe
HONG KONG - 7-Eleven and Sanrio are spreading heart-warming feelings with the 'Hello Kitty & friends sweet delight' redemption and marketing campaign in Hong Kong and Macau during this Christmas and New Year period.
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