Marketing News
Benjamin Li
Sep 26, 2013

Crocs signs Korean celebrity Ga-In to broaden appeal beyond comfort

ASIA-PACIFIC - Crocs, the maker of bright plastic sandals that most people would not call 'stylish' (and many people would call 'ugly'), is signing celebrities in various countries to show consumers that its products are not only comfortable but also cool and stylish.

Ga-in: Tasked to make Crocs cool

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