service
How Social, India's worker-friendly restaurant chain, serves up killer brand collaborations
From Spotify to Netflix to Nestlé and Cred, Social’s chief growth officer Divya Aggarwal sits down with Campaign to discuss how partnerships are spicing up both its menu and marketing game.
Indian consumers show greater appetite for personalised ads on streaming media services
A report by Moloco and YouGov found that 41% of Indian consumers have cancelled a subscription because of the ads experience.
Brands need multi-channel customer service, and fast
Singaporeans have very high expectations when it comes to how a brand serves them, and in what format, says Zendesk.
'Fast feedback' key to lifting service culture: Research
HONG KONG - Research by the Hong Kong Association for Customer Excellence (HKACE) and Ipsos analyses key trends in service appreciation and provides insights into how service and marketing departments can build stronger service brands and customer experiences.
Defining trends in service appreciation in 2015
A joint study by the Hong Kong Association for Customer Excellence (HKACE) and Ipsos looks at the needs and behavioral differences among different generations of consumers in the service industry and provides advice on how brands can deliver better customer experiences. Please see the related-article link at the bottom of the page for more details from the research.
Wrap-up: 7+ things you need to know this week
HONG KONG – The habits of trusted brands, talent pool challenges, the Bloomberg Media CEO’s vision for media, new agency rosters, business wins and how to build service brands. Here’s a round-up of some of the stories you might have missed this week.
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